Freeda The voice of the new generations
Founded in 2017 by Andrea Scotti Calderini and Gianluigi Casole, Freeda’s mission is to become a pioneering force in Italy’s digital publishing landscape, especially for young women aged 18 to 34. Embracing a contemporary, social media-driven approach to journalism, Freeda specializes in crafting content designed for direct engagement on social media platforms, similar to the approaches of AJ+, Buzzfeed, and Vice.
IN BRIEF
Brand Strategy · Visual Identity · Brand Naming · Logo Design · Brand Guidelines · Creative Direction